Nice to meet you.

Capsule

2022-current

OBJECTIVE
Improve core experience and reduce operation costs. Screens only show partial projects.

ROLE
Design direction and strategy
Designers: Cindy Shin, Chris Monsetaro

KEY RESULTS
Design has launched. We are still waiting for the results for more comprehensive learning.

Center Stage

2022-current

GOAL
Utilizing ML & AR to modernize card & sport goods trading platform.

ROLE
Advisor & Designer

KEY RESULTS
MVP is launched. V1.0 is in progress.
~1M card scanned within the first 2 months of launch. >300K users by far.
Download on the App Store

TodayTix app & web

2020-ongoing

OBJECTIVE
Re-design the app & web from the ground up to improve audience's discovery and booking experience.
• Provide frictionless eCommerce and greater efficiency.

ROLE
Design direction and strategy
Designers: Sam, Hector, Ivan, Jeff, Brinna

KEY RESULTS
The data is still young(due to the pandemic) but so far we've achieved:
• Unified native & web UX: cohesive audience browsing & booking experience
• Improve performance on seat selection & checkout
• Reduce global CAC projections with the new show detail pages.

TTG Brand &
Design System

2020-2021

OBJECTIVE
Re-define TTG house of brands' design language, usability and component systems from B2C to B2B products

ROLE
Creative direction and brand strategy
Designers: Anjelin, Jeffery, Susanna, Eddie & Oli

KEY RESULTS
3/4 of the milestones have completed within 3 months. Notable results are: the cohesive visual language across all 5 brands in TTG, shared components on all products.

Cadre

2019-2020

OBJECTIVE
Envision the next generation of Cadre product by focusing on individual investors and improve their investing experience with our platform.
// Web & mobile products

ROLE
‍Design direction, strategy, research and design team output
Designers: Do Yun, John

KEY RESULTS
The project is shipped in 4 milestones. We finished the first milestone and already saw the 2X uptick in user conversion in the top funnel.

Codecademy Go

2018-2019

OBJECTIVE
Envision the first native product. Increase PRO learners' retention by creating a learning habit and sharpening their skills.

ROLE
‍Design lead, product strategy, product management, user research, user testing, design execution from scratch.
Scaled the team cross-functionally.

KEY RESULTS
‍After 1 year launch, Codecademy Go became one of the company's core products and played a vital role in Pro subscription & retention. 88% of Pro users with the Mobile app return to Mobile after visiting Web. The app also got featured in App of the Day by Apple.
The best reward: our learners loved the app!

Codecademy PRO

2018-2019

OBJECTIVE
Increase revenue growth and Pro subscriptions by enabling Pro users to upgrade their careers

ROLE
‍Design lead on PRO branding, life cycle experience, content strategy and growth opportunities

KEY RESULTS
Revenue Growth - Company revenue run rate grew ~3X after Pro shipping
Product & Design Impact - Codecademy Pro active subscriptions grew 4X with major product launches such as Pro Trial, Paths, Mobile, etc.

Codecademy Design System

2017-2018

OBJECTIVE
Unify the design language across all product lines & increase productivity between designers and engineers.

ROLE
‍Design lead on visual language and core components of Codecademy brand and in-product use.

KEY RESULTS
Adoption & Accessibility: Mobile is 100% user accessible and compliant with the our design system standard.
Scalability & Cohesion: The new system allows both web and mobile to speak the same language.

Puzzle Tongue

2020-ongoing
Personal Project

GOAL
Design a new way to learn a language via narrative and entertainment

ROLE
Design Direction & Execution

PROCESS
Under Development